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Inspire Campaign Launch
12 August 2008
 
 
‘Inspire’, is a collaborative effort between The Force of Nature Aid Foundation and a group of prominent Malaysian Personalities who have excelled in their respective fields locally and abroad.

Each personality has designed an image or worked together with the design team from Proof Design Sdn Bhd (a local Design House underwriting the initiative) to create a greeting card with a message, important to the personality, or captures what the festive season means to them listed below:

Sheila Majid: Jazz Queen – Racial Intergration
Dato’ Tom Abang Saufi: Fashion Maestro – Women & Community
Yusof Majid: Artist – Merriment
Tengku Djan Ley: Professional Race Driver – No Boundaries
Sazzy Falak, Aishah & Ashraf Sinclair: TV Personalities – Eco/Environmental
Wondermilk Design Collective – TBA

Limited collectible Aidilfitri greeting cards inspired by these personalities theme of choice will aid millions of disaster survivors worldwide.

The press launch held at a local café features an exclusive preview of the cards with each celebrity/personality revealing (for the first time) the design themes for the card they inspired.

The cards will be available by the end of August at all major bookstores select Berjaya Group’s retail outlets namely; Starbucks, Strategic 7-eleven Outlets, and Border’s Books in Malaysia.
 
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