FON, were amongst other NGOs who set up booths for production of ‘The Firm' at the bazaar in Plaza Damas. ‘The Firm' is a reality television show, the Malaysian version of ‘The Apprentice', for NTV7. Produced by Popiah Pictures Sdn Bhd, the contenders were asked to set up a business venture at the bazaar alongside NGO booths. 100% of the proceeds from the sale of FON merchandise went to FON.